In their home market, Germany, Aldi (and Lidl) are not considered to be supermarkets. They are just called "discounters", having "eingedeutscht" (assimilated) the English word.
Not a member of The Register?
Create a new account
Remember me on this computer?
The Register - Independent news and views for the tech community. Part of Situation Publishing
Join our daily or weekly newsletters, subscribe to a specific section or set News alerts
Biting the hand that feeds IT © 1998–2019