AOL and CompuServe
When I discovered the Internet, unless you were at university or in the military, you got it via AOL or CompuServe. Demon arrived like a breath of fresh air.
How is what these companies are doing in India different to AOL and CompuServe circa 1985? There is a lot of Internet out there, it might be a bit scary, have a walled garden to play in till you find your feet.
AOL and CompuServe came and went and everyone moved on once they clued up.