"I detest the "think of the children" excuse since it has been misused to endorse (or enforce) dubious political schemes so many times, but there are rare occasions when it does have merit."
The children are actually a small part of it.
It's Mom and/or Pop that buy the toys, and their credit data is exposed, plus the whole family's privacy being violated by a company whose attitude is, "Yeah? So what? Sucks to be you, we're good, we already have your money loser!"
The only thing that's going to affect them is people wising up and avoiding the VTech brand like the tainted trash it is.