The problem with this is that it's trying to be like the rest
...so in the end you get a device you don't even have a terminal on (without downloading it from the store... which means registering), but you have all the crap nobody wants, like Spanish language news feeds and weather reports.
Ubuntu is now making exactly the same mistakes Microsoft makes. They are changing from a working desktop system to some horribly complex desktop system to a cut down mobile system which lacks all the features people like (i.e. apt-get on Ubuntu) and replace them with crap.
I mean just imagine a Windows phone which could join a domain just like Windows 95 could. It would sync all your data on login/logout. Done via some more modern protocol like rsync, this would have been an actual advantage over other systems.