Re: There is no free lunch
But in 1995 Mapquest was doing that and a double handful of web search engines had been launched. Two years later ShareYourWorld gave us video.
Google came along with a better search engine algorithm. Arguably eventually a better everything they subsequently bought. But looking at their long list of acquisitions from Deja News in 2001 onwards Google's vision has been how to market and monetise products while fundamental innovation has been very thin on the ground. Do it better / faster / slicker / wider / higher / deeper is all good stuff for the user and has created Google's success. But every genuinely new concept has come from outside.
After all, why invent when you can buy.