There's some right ol' bollocks posted about Land Rovers recently.
Mostly by people who've never driven one further than the end of the road and have no real intention of ever buying one. Hence the need for JLR to find something else to build/sell.
If people really need one there's plenty of really good (and even classic) 2nd hand ones out there ready to rock-n-roll.
"One Life. Live It." Or whatever Camel Trophy fantasy you'd like to stick on the bodywork