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Land Rover Defender dies: Production finally halted by EU rules

Alister Silver badge

I sort of understand the reasons for stopping production, although I do feel the vehicle has been let down by lack of investment, and particularly lack of any sales tactics at all.

What I don't understand is Tata/JLR's stated intent to produce a "New" Defender which is not going to be aimed at the commercial vehicle market, but rather will be yet another SUV.

Tata/JLR already produce 6 different models of SUV:

Evoque

Freelander

Discovery Sport

Discovery

Range Rover Sport

Range Rover

Why on earth do they think that the market will sustain another one?

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