Relatively pointless it seems. Bit unfair pulling out HPE as the casualty in 'placing', when you look at the (backwards!) graphs you can see that they actually survive best of all the vendors in terms of %age drop. No doubt down to the all flash 3PAR still being needed for the top tier local stuff.
Don't rule out local object as a disruptor either. I'm seeing solutions at the large-scale end that are better priced than current cloud storage offerings.