Re: The article author is part of the problem.
What problem? this is quibbling over semantics.
Companies charge VAT on their products and services and they pay VAT for the products and services they buy. When there is a surplus - and in Amazon's case this will be vast - they pay the difference to the relevant authority.
The change of VAT rules could mean that retail customers end up paying a bit more for their geegaws. But enough to suppress demand? Amazon would be unaffected in such a scenario - or more likely would as it is so dominant in Europe that benefit at the expense of weaker competitors.
Corporate tax is the now big battleground. I don't see Amazon ever paying much here - it will just build some more data centres, or buy some more businesses, or invest in warehouse robots. All good things, of course.
Biting the hand that feeds IT
