The article author is part of the problem.
Perpetuating the VAT myth. "businesses now have to pay VAT in the country of the consumer buying the goods not the business."
This is incorrect. Companies DO NOT PAY VAT.
The new rules mean that VAT they COLLECT from CONSUMERS has to be returned to the country in which the consumer paid the VAT. I.E. they can't collect VAT from the UK and pay it back to Luxemburg. The question is of course did they collect 20% from the UK and pay Luxemburg 3-17% depending on product/service.