"Seems to me that the main disingenuity here is that many non tech aware people will think that a smart meter will automatically save them money."
Exactly. No, wait, I'd like to tweak it a bit:
1) Replace 'many' with 'nearly all'.
2) Take into account that nearly all of the people making the decisions are 'non technical people', too.
Wait again - I've just had a brilliant idea! If a smart meter saves me money, I'll have them install two! I'll save twice as much!