Maybe
Maybe this has to do with enviromentalism? So, government tsks at Microsoft and says 'what are you doing to reduce carbon emissions, eh? Better buck-up me laddie-ohs!' to which MS responds by stoppping making phones, and instantly improving their 'green' credentials according to measures used by an insufficiently clueful bureaucracy...
I'll get me coat. Mine's the one with a chocolate-flavoured antarctic avian in the pocket...