Re: £26k-£29k...
Yeah, that price seems very optimistic. It doesn't have half the features of new cars costing less.
I tried to configure it to be similar to my VW Passat (sure, it's not exactly a top of line car or marque) and I couldn't match it even though the price was now up to £33k. The Passat was much less.
If you're going to be charging top prices then you either need all the gizmos and features or you need to take all the features out and have a purist, high end, sports car.