Actually, the real business model of Uber & C. is trying to move along rules gray lines, using smoke and mirrors to cover it, and trying to take full advantage of legalese and loopholes. For example, Uber is not very different from "fake" worker cooperatives used to bypass employee rules (very common, for example, in Italy, in the logistic sector).
The only difference is the use of some technology (far from being "disruptive" by itself) to achieve their aims. But for the matter, even multilevel marketing and pyramidal schemes moved to the tech area lately, and instead of "selling" physical goods they moved to "sell" services like ads or VoIP.
Biting the hand that feeds IT
