Re: Using toys as tools...
>> 2) They need a product with a rich and vibrant software ecosystem and numerous developers that are familiar with writing software for that device.
> I'm sure there are plenty of developers for both iOS and Windows
Microsoft touch devices have been through several iterations of development styles, mostly incompatible. With phones in recent times there was WM6.5 with the devices and apps completely dumped for WP7, which were then dumped for the incompatible WP8. Now W10M has a different development system with 'Universal' apps. Windows RT was not quite the same as WP8. Tablets have gone from 'Windows for Pen Computing' through Silverlight and several others to now the new 'Universal'.
There may be millions of 'Windows' developers, but they could all develop in many different ways, many of which are obsolete.