1. Company gives away storage for free
2. Couple of people figure out a way to abuse the system / technology ("Awesome, I can store 75TB online at absolutely no cost to me..... Im sure no one else has to pay for this, right?")
3. Company adjust policy to close loophole
4. Community loses their shit, demanding more free stuff.
For earlier examples, see:
- Online Backup
- DSL Broadband packages
- 0% Interest credit cards with no fee