Ok who did not see that coming?
Hands up those who did not see that coming?
Really - please send me your email addresses as I can also think of a few "as much as you can eat for free (until its not longer for free)" swindles to get you signed up on. Did you really expect not to have to pay the ferryman eventually.
My forecast - cloud is next - it just haven't yet reached the critical mass for the shaving of the sheep to begin.