On a side note, the BBC is running this story and it links to an article reporting it in the FT, which by hilarious irony is itself behind a paywall so you can't read it.
BBC story
http://www.bbc.co.uk/news/business-34679817
FT link
http://www.ft.com/cms/s/0/dbc792ee-7efc-11e5-98fb-5a6d4728f74e.html#axzz3q3tfyRCp