Meanwhile here in Ireland that Vodafone vs Liberty thing isn't very cozy either.
Vodafone is in a joint venture with the publically owned ESB Networks power distribution utility which runs the power line network reaching every building in the state. They've called it SIRO and it's rolling out fibre to home services using existing power line ducts and poles, competing directly with Virgin Media and the traditional incumbent Eir (OpenEir wholesale). The fibre literally runs up a duct and terminates outside your electricity meter cabinet or, can even come in overhead in older or rural installations.
SIRO is supposedly going to operate as a wholesale network, but so far users have only been sold Vodafone branded 1Gbit/s services.
Vodafone bought its way into the home broadband market here several years ago by buying BT Ireland's customer base and then also some other smaller players. They've a significant market share and are the 2nd largest provider of home phone and broadband using OpenEir's FTTC access network, delivering up to 100Mbit/s and their own backhaul providers as well as legacy ADSL services.
Meanwhile eir's wholesale unit OpenEir is also rolling out FTTH quite aggressively, building on their FTTC 100Mbit setup (they ran tons of spare fibre to each cabinet during the bulilding out). They're using their underground duct network mostly and also overhead fibre.
Virgin Media Ireland (recently rebranded from UPC) currently offers a 240 mbit/s standard speed and has 500Mbit/s business packages over their HFC cable network.
Virgin Mobile is launched as an MVNO on 3 Ireland under terms agreed that allowed 3 to purchase and merge with O2. Its even possible Virgin (Liberty) could develop into a something resembling an MNO if 3 is pushed to release dedicated spectrum. Tesco Mobile and possibly ID Mobile (Carphone Warehouse) has similar possibilities too.
Vodafone Ireland is also rumoured to be launching a IPTV package aimed at taking on quad play services from Virgin Media and Eir.
The street cabinets deployed by OpenEir support muticasting and IPTV so, there's been a moderately successful rollout of eirTV under their retail brand, initially targeting value for money rather than choice of services and picking off lower spend Sky and Virgin (UPC) customers and it's likely Vodafone may use the same infrastructure to rollout a TV for quad play solution as well as using FTTH deployed through OpenEir or their own joint venture SIRO.
Seems different strategies in different markets for Vodafone and Liberty though.
The 8 ton elephant in the room here in Ireland and in the UK is Sky. It's odd that it hasn't launched mobile yet. They offer up to 100mbit/s broadband via OpenEir access networks here in Ireland and up to 76mbit/s speeds using BT OpenReach in the UK and they've a hybrid satellite and IPTV solution with far more content than anyone else and their soon to launch Sky Q boxes. it seems odd that Sky haven't attempted a big mobile push in the UK or Republic of Ireland markets. They'd probably take a good % of the market due to their scale and brand recognition and huge existing base of customers.
Sky has also been rumoured to be very interested in SIRO here in Ireland as an alternative FTTH delivery platform and to break their dependence on Eir.
In general though, I just find it very hard to see a single EU wide strategy as every market has slightly different dynamics, different legacy of major players and often slightly different regulatory decisions too.