Re: IoT devices leaking passwords et-al.
If it's connected, you can put an "i" in front of its name.
If you put an "i" in front of its name, the iSheep will buy it.
The iSheep are a large group who are happy to pay twice as much as something's actually worth for a version with an "i" in front of its name.
So by merely changing your product into an iProduct by adding some cheap, off-the-shelf electronics, its value is doubled.
(Just checked. iKettles seem to be about 80 quid for a very ordinary, stainless steel kettle. About 30 quid's worth without the "i". I'll bet the additional circuit board cost them all of 50p too.....)