Re: backdoor inflation
Oh people fall for it alright. I used to do reductions in my local supermarket.. Put a sticker of a £1 or 50p on an item and you're left with half a shelf full at 22:00 which you have to chuck. make it 99p or 49p and there's none left by 19:00.
It's all psychology, and it works, which is why it's done.