If it really is end-to-end encryption, why not call it that?
Marketing. Calling it something else obscures the fact that it's not new and thus doesn't warrant bucketloads of cash from VCs desperate to cash in anything that appears trendy.
If it really is end-to-end encryption, why not call it that?
Marketing. Calling it something else obscures the fact that it's not new and thus doesn't warrant bucketloads of cash from VCs desperate to cash in anything that appears trendy.