The title is too long.
"there have been rumours that they may have even changed the rules to benefit selling products rather than refine and improve the gameplay"
Not rumoured, you only have to talk to the staff. Remember being surprised that they had been told to ignore the veterans and if possible drive them out of the shop to make way for the kids who would have to buy the rulebook and an army to start the game rather than just one unit or a pot of paint. That was many moons ago. Combination of kids and apthay mean haven't had a game in a few years but still keep tabs on the game.