Not too bad....
Let's hope Avast learns the right lesson from this and user reaction curbs any temptation to follow AVG.
Avast isn't particularly intrusive, popups have been getting bigger and more frequent but they're easy to brush away. Annual renewal of the free product is actually simpler than it used to be.
I won't be switching to Gaming Mode just yet as I find it reassuring when Avast occasionally issues hazard warnings.