Re: If they want money from us....
Why not spare us the ads, the tracking, the BS, and just ask for some? In the case of AVG, I'd pay something not to be tracked. Same with Google. How much do they get from us, per person, per year?
They have asked for some yet people prefer not to pay. I have paid, not much considering, two years, all the doodads, unlimited devices. I've only two devices covered out of two dozen of mine. I bought it for the people around me even though we hardly share a network (only two Internet facing devices mine) . They like the automagical handling. Come to think of it, so do I. Never a bobble here.
I expect others to (sadly) follow.