Very silly move, some people may be forced to disable updates
It's really a silly move security wise. I understand Nadella doesn't care at all about his customers, and has decided to shove Win10 down everybody throats to get at their data (please, give us Ballmer back... LOL!), but some idiot at MS didn't understand they are actually telling user "turn automatic updates off, or we'll take full control of your *own* machine". The sooner Nadella is sent to "pursuit new opportunities", the better.
Marketing should never, never, be allowed to run a company. They are blindsided. They just lead to disaster.