Re: Worstall on Wadnesday
Many things affect saleability beyond mere price and performance, especially in the consumer arena. Or lets put it another way, that arena has a radically different and emotional approach to what constitutes performance, or value.
It was summed up years ago by a man who almost made a living out of selling electric guitars.
"we aren't selling guitars, we are selling dreams: whether it plays well or not is irrelevant. If its what he Starts play, it sells."
Apple epitomises that.
As does any 'fashion' brand.
Biting the hand that feeds IT
