"and more for less?"
Less money, maybe, but the Apple TV has a much lower cost than anything from Google. Not all cost is monetary, Apple are just the only company who only take money for their products, Google takes all sorts from you and your family in order to make the purchase price lower. For instance, Apple don't have a website showing my location at any given time since I bought my iPhone (yes, Google has a website showing your meanderings with your Android spy phone)...