more to this than meets the eye
While I would like to believe this is a straightforward 'plucky brits give johnny foreigner a bloody nose' story, I wonder if there is something more.
It looks like a great phone and well put together at a knockout price, that manages to undercut some big boys.
It is running cyanogen.
Now let me think, who owns a chunk of cyanogen, has failed completely at mobile, has lots of money, and wants to piss through Google's letterbox?
Would be interesting to look through WileyFox's accounts and see just how much they are being subisidised.