Pointless bloody excercise.
I say this as someone who is still trying to drink every last whisky made on earth. Several times if need be.
Interesting advertising experiment but having discovered the differences between 'exactly the same barrels' stored in exactly the same way for 15 years are more than enough to keep me amused I'll leave it to those with more money than sense.
@Stevie 'Bah' double blind testing of whisky is a great idea. I think 1/2 barrel of cask strength 42 year old laphroaig should stop our eyes working!