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You shouldn't be paying for mobile ads (please buy our software)

Velv Silver badge
Headmaster

"I suppose it's a bit like a newspaper, whilst you pay for it, everyone in the distribution chain gets a cut of the sale, currently ISP's don't (in the main) get paid to serve content."

ISPs get paid for how much data the consumer uses. They don't really care how you use up that allowance you've paid for, they profit by you using more of it.

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