Re: Sans serif
>> who the f**k cares what a logo looks like on tiny screens?
marketing people do.
who the f**k did you think decided new logos were needed?
>> If the screen is that small you're not going to be able to read any search results
how old fashioned, like this is just about search results.
that little multicoloured G for example, in 10 years they'll hope that'll be a small and subtle but recognisable round lozenge on 10 million IOT devices all over the world.
I love this idea of people moaning it's too simple and it could've been done by a child as if that is the defining factor as to whether a brand or logo is good or not.