Re: Fact is, its not hard to find your favorite seller in any given set of search results
I've never once asked google to tell me who can tell me who sells anything.
I've asked google who sells things and they've answered.
If I requested that google give me search sites and they only listed their own then I'd be miffed. If I ask them who sells something and they only listed the names of other people who could tell me I'd also be miffed.