Foundem launched early enough to get decent press coverage (which no launch today would), then failed to turned that into any happy, repeat customers. Today they're riding Microsofts coattails and again getting press coverage, coverage that will stop most even considering them.
The last thing Foundem needs is more exposure, the more the public hear their name, the worse things get. Yet they still cling to the belief that buying rank in search results (this time by paying for lawyers) will magically change their fortunes.
Wonder if they've ever considered just running a better business?