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Google watchers react furiously to ad flinger’s competition case defence

Anonymous Coward
Anonymous Coward

The vast majority of search engines show ads based on search results, users expect adverts as search engines generally have to make money at some point.

Just tried a search (from UK) for same product on Google / bing (usb stick related)

Obvious on google results when something is sponsored / advert. - no attempt to fool you.

Similar if I choose bing search engine (albeit more ads).

The (non advert) results on 1st page from both quite similar - listed in order

Google: currys, amazon, argos, ebuyer, mymemory, maplin, wikipedia, 7dayshop, tesco

Bing: pc world, argos, ebay, amazon (twice - appears later in results too - in addition also has a sponsored ad), tesco, maplin, wikipedia, mymemory, ebuyer

So Bing gave 1 more result (but Amazon twice), majority of "hits" similar, noteable that google did not give ebay - however ebay was there as an advert. Should be noticed ads on both quite similar.

With either of these "major" search engines I would have to refine search / go through several pages of results to get to more obscure retailers - which is what I expect from a search engine: I expect big companies / specialists

Essentially I get same user experience with a major Google competitor as with Google, so really do not see the point of the complaints - presumably similar algorithms used by both search engines.

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