The Sony MDR10RNC are a better bet than the MDR1: they're $227 on Amazon and arguably sound better. There's a little more depth to the inside of the earpiece too.
For sound quality in ear buds the is NOTHING to beat the Kef M200 and with Comply Foam tips you can get excellent sound isolation. With the correct size of the tips I find them comfortable for at least 8-9 hours into a flight. I found them for $99 last year, then add about $20 for a three pairs of tips.