El Reg's reach. "Ikabai Sital" in Google
I put 'Ikabai Sital' into Google about 3p.m. (7 hours after the story was published, it reported 1,700 finds! All[1] seem to be pointing to The Register article.
I wonder does El.Reg. use the snake oil that is SEO?
[1] 'ikabai-sital -register -hail' gives only one hit which doesn't have 'sital' on the page