Hardly surprising
Big companies, government, directors, they've all got some common characteristics - the inability to listen to the unwashed masses, the inability to say "sorry, we messed up", and the inability to actually sort things out once they have messed up.
Let's ignore the start menu, and consider Cortana. FFS, why? Who wants a resource hogging, poor quality parody of human interaction? I don't see anybody saying Hi Google to their phones, nor even Apploholics talking to Siri (except when drunk). What did Microsoft think they were achieving with this?