Microsoft vs Google
I expect google to take some of my data in order to provide my "free" services. Google is an advertising company.
I pay for microsoft software and therefore i dont expect to have to pick through it, as if it is adware, for privacy settings.
If Microsoft expect me to subscribe to the Windows Service in the future as it speculated and quite plausible and i am also fighting with my data being harvested too... this make Microsoft more evil than google (except that I would be paying for evil instead of just consuming it...)