Does not compute
"Many engineers work under classic assumption that future is going to be white and shiny and invisible."
OK, white and shiny I can imagine. But white shiny and invisible?
Surely if it was invisible you wouldn't be able to tell if it was either white or shiny, could you?
Maybe it's just marketeer speak but I reckon he should stick to the day job and let "creatives" do the marketing spiel for him.