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I suspect one major problem for the Beeb is my initial response 'But I've already paid for all that via the BBC License Fee'. Why should I pay again? If I subscribe to NOW TV or NETFLIX they provide content I don't feel is already within my ownership rights. After all over the past 50 years (at today's prices) I've already paid the BBC £7,500 for their output so why should I be asked to pay again?