What do they expect?
After years of fighting pop-ups and pop-unders I no longer want to see this crud. I mostly browse with Firefox and have the NoScript, AdBlockPlus, Ghostery and BetterPrivacy add-ons. It's quite worrying when I visit certain news sites and enable Javascript to see maybe 17 or so trackers being blocked by Ghostery.
I also think that it is time to root my Android phone, Google is becoming more annoying than useful.