About KB3073930...
But that just takes you into a rather contrived updates management routine, after installing that KB, then install a tool to remove the offending update, then run an 'over-the-air' cab to TEMPORARILY do a 'hide' on the update, once it presents in the list of available updates....
This is going to be quite an issue, not just for Nvidia but lots of other software and hardware drivers, in its myriad configurations, out there in Windows desktop land.
Obviously your average user will find such a procedure a cinch to execute... For each 'offending' update... I'm sure they'll relish and praise Microsoft for allowing them to spend time acquiring systems administrator skills, rather than using their machines to run the applications that are the true raison d'etre for having their machine(s)....
Biting the hand that feeds IT
