Re: I love it when Apple...
It's almost certainly a trademark troll. I assume they tried to sell the trademark to Apple for a huge sum and were rebuffed.
From what Ars Technica says, buying ads with a competitor's trademark as keyword has generally been ruled legal, as long as the trademark does not appear in the text of the ad. So I imagine they're out of luck on this one.
Biting the hand that feeds IT
