Perhaps they should go the Nexus route.
Instead of filling their phones with excess crapplications like Samsung do, perhaps just a nice vanilla install of Android on a decent specced phone or two might bring in some nice sales numbers?
Also enough with the phablets already, not everyone wants their pants pocket weighed down with something that always has to be taken out before you can site down. It's why I haven't updated my S3 yet, as I'm holding out for the rumours of a smaller screen Nexus to be true around October.