Reply to post: Re: Nice business model

Taylor Swift boycotts Apple Music over no-pay-for-plays shocker

Archaon

Re: Nice business model

No...those companies offer a free trial (e.g. a month) on the hope that you'll find it useful enough not to cancel (or just forget/be lazy about it). They are taking the gamble and financial hit (advertising, bandwidth etc) from that process. Apple is shifting the vast majority of that risk onto the content producers, but it's doing it for longer than the usual 30 days you'd normally expect from a trial period. From their standpoint it's financially sound business strategy, but it's an absolute dick move.

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