Re: xbox music, anyone?
Forbes brands: Evil Microsoft is worth $69.3B vs apple's $145.3B... Google is ranked 3rd at $65.6B
So, MS' closest competitor is Google (and wow is it close!).
MS can easily play the "good guy" here - it's the only economically viable play - this does not mean they care/are any better than apple. Doesn't 'iPhone' make more money than all of MS combined? That's why zune/win8/Nokia epic fail. I haven't any stats on 'xbox music' but I'm pretty sure it will be laughable when compared to iTunes... or even YouTube...