Re: What a load of crap posted here
Apple are taking a loss to build up equity in a potentially profitable business. That's normal standard business practice. The artists however are being asked to take a loss as if they were business partners, but they aren't being offered a share of any success in the new business.
If Apple were offering a (for example) 50% share of the resulting new music business to the artists who were putting up the main costs (the cost of the music being retailed), they might have a case. But they're not, Apple are asking the artists to "invest" while being offered absolutely nothing in return.
I've got this great business plan. I'm going to ask all my suppliers to "invest" in a new business idea I have. If it fails, they get nothing. If it succeeds, they still get nothing. I can't for the life of me imagine any of them turning that opportunity down.