Not a positive sign
Without further changes or information on those changes, it sure sounds like a crap plan to save a few $$$. As above commentards have mentioned, it's a great way to convince sales people that they're not valued; your best will leave immediately, the others who stay behind will merely be demoralized.
Let's see what happens in a year. I'm guessing they lose a couple of % of that 70% marketshare in about a year, more if they keep this policy in the long term.