Reply to post: Re: raise them young

Amazon reveals KiddieKindle and pocket money scheme

Vladimir Plouzhnikov

Re: raise them young

I, for one, don't think this is some kind of an underhand manipulation. Sounds a pretty straightforward proposition to parents - buy a second kindle for your child and we will try to make it more enticing for the kid to read books on it. Fairly honest, as far as marketing attempts go and would be a win-win if works.

In my case, my kids still prefer multi-screen dead-tree readers for books, so it won't be an option for me just yet...

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